Tag your Google Ads landing page URLs so GA4 and your analytics attribute traffic correctly. Source and medium are already set for Google Ads — just add your campaign details and copy.
utm_source=google and utm_medium=cpc are locked in automatically — the standard for paid Google traffic. If you use auto-tagging (GCLID) you usually don't need manual UTMs, but these are handy for GA4 consistency or when auto-tagging is off.| Parameter | Set to | What it's for |
|---|---|---|
utm_source | google | Where the traffic comes from. Locked to google for Google Ads. |
utm_medium | cpc | The type of traffic. cpc = paid search clicks. |
utm_campaign | Your campaign | Which campaign drove the click — match your Google Ads campaign name. |
utm_term | Keyword / ad group | Optional. Use the {keyword} ValueTrack to auto-fill the matched keyword. |
utm_content | Ad / variant | Optional. Tells apart ads or creatives in the same campaign. |
Consistent tagging, verified conversions, and campaigns you can actually read. We set it all up so your numbers mean something. Book a free audit.
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