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Keyword Match Type Changer

Paste a messy list of keywords, pick a match type, and get them all converted — broad, phrase or exact — cleaned and de-duplicated, ready to paste straight into Google Ads.

Match type
Paste keywords0 keywords
Converted0 keywords
Quick Refresher

The three match types

running shoes

Broad

Widest reach. Shows for related searches and variations. Great for discovery — pair with tight negatives and watch the search terms.

"running shoes"

Phrase

Shows when the meaning of your phrase is included in the search. A balance of reach and control.

[running shoes]

Exact

Tightest control. Shows for searches with the same meaning as your keyword. Best for your proven, high-intent terms.

Beyond The Keywords

We build the whole structure, not just the list

Match types, negatives, ad groups and bidding built to actually control where your budget goes. Book a free audit and we'll look at your account.

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