Setting up Google Ads conversion tracking inside Shopify's Customer Events trips up almost everyone. Paste your Conversion ID and Label below — get clean, ready-to-paste code with the order value and currency wired in automatically.
From Google Ads → Goals → Conversions → your purchase action → "Use Google tag". Nothing is saved or sent.
Placeholders (AW-XXXX / XXXX) show until you enter your real ID and Label above.
In Google Ads: Goals → Conversions → open your purchase action → Use Google tag manually. Copy the Conversion ID and Conversion Label.
Fill both fields, then hit Copy code. The order value and currency are pulled from each order automatically — you don't hard-code them.
Shopify admin → Settings → Customer events → Add custom pixel. Name it "Google Ads Purchase", paste the code, then Save and Connect.
Place a test order (or use a 100%-off code). Within a few hours the conversion should show as "Recording" in Google Ads. Verify with Google Tag Assistant if you want to be sure.
Conversion tracking, enhanced conversions, and the feed — verified and firing so you bid on real data. Book a free audit and we'll check what's already there.
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