Most store owners scale (or kill) campaigns based on a ROAS number they've never actually calculated. Enter your price and costs — get the exact ROAS you must beat to make a profit.
Per product (or your average order). Nothing is saved or sent.
Enter your selling price and product cost to see the ROAS you must beat.
"Healthy target" adds a 50% profit buffer over break-even — a sensible floor to scale on, not a hard rule.
The point where your ad spend exactly equals the profit an order makes before ads. Below it you lose money; above it you profit.
Price ÷ Profit-before-adsWhat's left from each sale after product, shipping and fees — before ad spend. Thin margins mean you need a much higher ROAS.
Profit ÷ PriceChasing a "good" ROAS number from a podcast is how brands scale unprofitable campaigns. Your break-even is specific to your margins.
Know your floor firstWe build and run Google Ads accounts that clear break-even and scale past it — profitably. Book a free audit and we'll show you where yours stands.
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