I've spent the last six years inside Google Ads accounts. Not managing the people who manage them — actually in them, daily.
I started out at established agencies, including Solutions 8 and GrowthEdge, managing serious ad spend for e-commerce brands across the US, UK, Australia, Canada and the EU. I learned what scales, what quietly bleeds money, and how much of a typical account is running on autopilot that nobody's really watching.
Why I went independent
The longer I worked inside agencies, the clearer one thing became: the accounts that did best were the ones where a senior person actually cared and looked every day. The accounts that struggled were the ones that got set up, handed to a junior, and checked once a month in a status call.
Most agencies are built to add clients faster than they can add senior attention. That gap is where money leaks. I started PPC Prodigy to close it — a small roster, senior eyes on every account, and none of the bloat.
What PPC Prodigy is today
I manage a focused roster of e-commerce and D2C brands — supplements, home goods, pet care, beauty and more — across Search, Shopping, Performance Max and Demand Gen. I run strategy and stay hands-on in every account, with trusted specialists supporting execution so nothing slips.
We deliberately stay small. The goal was never to be the biggest agency — it's to be the one clients don't want to leave because the work is genuinely good and the communication is genuinely honest.
How I think about your money
When you hand an agency your ad budget, you're trusting them with real money that has to come back as profit. I take that seriously. That means optimising for profitable revenue instead of vanity metrics, telling you the truth even when it's inconvenient, and treating your budget the way I'd treat my own — because I run my own e-commerce brands too, so I know exactly what it feels like on your side of the screen.