Introduction

A US-based e-commerce brand that specializes in home care products aimed at creating a peaceful living environment. Their products are especially popular with customers looking for stylish yet functional solutions for their homes.

How Things Looked for this brand's Google Ads Before we took over:

Strategy Development

As this was an entirely new brand on Google, they weren't spending enough on Google ads. We started from scratch to build a solid strategy, ensuring long-term scalability.

Understanding Their Product, Market, and Competition

We conducted extensive research on the product, market, and competitors. By analyzing how competitors positioned themselves in ad placements, we utilized Google Ads Transparency and Meta Ads Library to review their creatives. This helped us understand what competitors were doing and prepare our strategy accordingly.

Building a Solid Strategy & Audiences

We spent 2-3 days creating a comprehensive strategy, outlining the types of campaigns we would build and how budget allocation would look. Simultaneously, we began creating audiences in the Google Ads account, ready to leverage traffic from Meta, organic sources, and other channels.

Campaign Launch

We launched all campaigns as planned and allowed a week to gather data without making any changes. We started with a low budget to understand trends, which would enable us to scale and increase spending later.

Note: Before launching campaigns, we also conducted an audit of the Google Merchant Center (GMC) to ensure everything was in place, including good titles, descriptions, promotion, pricing and ratings. This audit provided a solid foundation for our campaigns.

How We Scaled Successfully 🚀

We launched all campaigns as planned and allowed a week to gather data without making any changes. We started with a low budget to understand trends, which would enable us to scale and increase spending later.

Well-Defined Strategy & New Initiative

We implemented a clear strategy with well-defined campaigns and audience segmentation, providing a solid foundation for success. Later, we enhanced our approach by segmenting audiences further, launching new campaigns, and frequently testing creative to optimize performance.

Scaling Performance Max

We began with a single Performance Max campaign that included multiple asset groups. As we progressed, we segmented these asset groups into new campaigns, allowing us to increase spending and scale quickly. This segmentation led to multiple Performance Max campaigns, each focusing on a specific category or product, with tailored audience segments within each asset group.

Advertorials & Listicles

We began testing advertorials and listicles within our campaigns, specifically targeting cold traffic through search. The results were impressive. We created multiple advertorials based on different angles, which allowed us to adjust our search campaigns to target relevant keywords and attract quality traffic.

Generic Search Campaign + Brand

We began testing advertorials and listicles within our campaigns, specifically targeting cold traffic through search. The results were impressive. We created multiple advertorials based on different angles, which allowed us to adjust our search campaigns to target relevant keywords and attract quality traffic.

Thank you :)